For artists, a website is a critical tool for showcasing their work and attracting clients, but there are some specific mistakes that can hinder its effectiveness. Here are 3 common website mistakes that artists often make, and how to avoid them, especially for a tattoo artist website:
1. An Unorganized Organized Portfolio
Mistake: Many tattoo artists make the mistake of not properly organizing their portfolio, or they present their work in a way that’s hard to navigate.
How to Avoid It:
Create Clear Categories: Organize your work into categories or even on different pages if you tattoo in multiple styles, avoiding common tattoo artist website mistakes.
High-Quality Images: Use high-quality images to showcase your work. Ensure the photos are well-lit, clear, and accurately represent the colors and details of your art.
2. Lack of a Clear Call-to-Action (CTA)
Mistake: Artists often overlook the importance of a clear call-to-action on their website. Be sure to avoid these tattoo artist website mistakes.
How to Avoid It:
Prominent CTA Buttons: Use clear and compelling CTA buttons like “Book Today” or “Message for a Free Consultation”. This can help address common tattoo artist website mistakes.
Encourage Interaction: You could also have CTAs that encourage social media follows or joining an email list for updates and exclusive offers.
Simple Contact Forms: Make it easy for visitors to reach out to you, whether to inquire about pricing, booking or designs. Ensure the contact form is simple and easy to fill out.
3. Poor Mobile Optimization
Mistake: Many artists focus primarily on desktop design and overlook how their website looks and functions on mobile devices. Since most potential clients browse websites on their phones or tablets, a website that isn’t mobile-friendly can cause visitors to have a frustrating experience.
How to Avoid It:
Responsive Design: Ensure your website uses responsive design so it automatically adjusts for different screen sizes. Test your site on mobile devices to make sure images and text are properly scaled. Avoid this common tattoo artist website mistake.
Easy Navigation on Small Screens: Simplify navigation for mobile users by reducing the number of menu items and ensuring buttons are large enough to tap easily.
By avoiding these common website mistakes—you can get more clients and leads. Use Penguin’s Tattoo Website Coaching Services to learn more about website creation. Learn about One-on-One Coaching via zoom. Avoiding tattoo artist website mistakes will lead to better client engagement.